THE PROBLEM

Artists can no longer rely on core revenue streams from creating music, such as physical sales and streaming, as these sources have become less lucrative due to industry changes and low per-stream payouts.

To make up for this decline, artists are increasingly dependent on supplementary income streams, such as merchandise, live performances, and brand deals.

However, these supplementary streams are often inconsistent, difficult to scale, and fragmented across different platforms and fan groups. As a result, artists are left juggling multiple income sources without a reliable, centralized strategy to maintain financial sustainability.

Our goal is to - increase revenue for artists by helping them diversify their revenue streams that is aligned with changing market conditions in the entertainment industry.

THE OPPORTUNITY

While supplementary income streams (e.g., merchandise, sync licensing, live performances, and brand partnerships) provide some financial relief, they are largely stop gap (ad-hoc) solutions that are not designed to scale effectively across platforms or fan demographics.

These methods often require artists to constantly innovate and invest time and resources into each stream, making them inefficient and unsustainable in the long term. There is a clear opportunity to rethink how artists engage with their audiences, monetize their work, and build a scalable revenue model that is both consistent and adaptable to the evolving music landscape.

OUR INSIGHT

We believe there is a much simpler and more sustainable way for artists to engage their fans and generate revenue. By leveraging technology and innovative fan engagement models, artists can build deeper, more direct connections with their audience without relying on a patchwork of income streams. We envision a solution that consolidates these revenue sources into a unified, scalable platform that aligns fan interaction with artist monetization. This approach not only reduces the complexity of managing multiple streams but also creates a seamless experience for fans, fostering loyalty and long-term support.

OUR MISSION

At Mereo, our mission is to help fans realize the value of their intangible assets through every action in their journey, captured on-chain. We do this by:

Empowering fans with immersive co-created experiences through provision of real world utility;
Providing a fun way for fans to earn benefits through collective action; and
Providing an opportunity to the millions of unheard fans who are providing value via their financial & non-financial contributions.

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The inspiration for Mereo came from the frustrations that our team has from being fans ourselves and seeing other fans being denied access to merchandise, content and experience from their favourite creators.

Like many others, we’ve:

Subscribed to a monthly subscription to access exclusive content;
Managed our anxiety while waiting hours online and offline to get access to an experience;
And paid several times over retail for a product endorsed by our creators.

With scarcity being a design for the distribution of these items, exploitation by scalpers and bots have made access for Genuine Fans harder than ever before.

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